Career: Marketing Business Analyst

Career: Marketing Business Analyst, originally uploaded by coleman research group.

Coleman Research Group, Inc. - CRG (www.colemanrg.com) is an independent research firm founded in 2003. We provide institutional investors direct access to industry professionals, through one-on-one phone consultations, in-person meetings, seminars and educational events. CRG has exceeded the standard of quality service in the emerging expert network industry. We service a sophisticated client base, which includes Fortune 500 companies, top professional services firms and the world's leading financial institutions. We are currently recruiting for a Marketing Business Analyst based in our New York office. This is an excellent opportunity to join a close knit, dynamic and enthusiastic team.

The rapid growth of our business demands an addition to our team. This position will be responsible for the entire marketing campaign process from idea generation through results measurement and reporting. You will create product positioning strategies and partner with Researchers, Account Managers and Sales teams in the creation and timely maintenance of marketing collateral (printed and electronic).Your primary goal will be to improve brand awareness, generate leads and attract new clientele. You will have direct interaction with other members of the management team.

The best candidates should have the following skills:
Proven ability in devising and implementing effective marketing strategies, including competitive analysis, pricing and client segmentation analysis.
Develop targeted lead-generation channels through a variety of medias/mediums including; web-based, social networking, print, direct mail, email, public relations, press releases, industry trade shows/conferences, and regional sales events.
Proven ability to effectively communicate, plan and negotiate with senior management to develop and implement successful integrated marketing programs.
Actively participate in industry conferences and trade shows to keep abreast of industry trends to ensure consistency with media messages and marketing materials.
Previous experience evaluating and maintaining external PR relationships.
Interest in social networking, and the business tools associated with social networking to benefit Marketing.
Compensation:

Base salary plus participation in a bonus plan, 401(k) plan, medical, dental, vision, EAP, STD/LTD, Life/AD&D Insurance and commuter savings program.

Qualifications:
Minimum Bachelor's Degree
2+ years of financial services marketing experience
Ability to work with a team
Prior work experience with a company with less then 200 employees
Ability to manage multiple priorities and produce results within tight time frames
Attention to detail of paramount importance
Must be self-motivated, articulate and possess excellent verbal and written communications skills
To apply, please send a resume and cover letter via the following link: https://home.eease.com/recruit/?id=262384